New Hampshire went for Obama in 2008 and Kerry in 2004, but the state has long been a battleground, and its voters are notoriously independent. Mitt Romney won the state’s first-in-the-nation primary back in January, and he spends a lot of time in the state at his home on Lake Winnipesaukee.
Obama's team, looking to boost voter turnout in the state, has been airing an ad in New Hampshire and other battlegrounds harking back to the razor thin 2000 Florida presidential vote, using the 537-vote deficit in Florida that ultimately put George W. Bush in the White House to encourage Democrats to get out and vote.
The ad is a vivid reminder to Granite Staters that their four electoral votes can sway a presidential outcome. Bush won 48% of the vote there in 2000, compared to 46% who went for Gore, but the result was buffered by 4% who went for third party candidate Ralph Nader. The four electoral votes that went for Bush were the lynchpin in the 271-266 Electoral College result.
Obama won the state by ten points in 2008, but Republicans were resurgent in the 2010 midterm elections, winning a seat in the U.S. Senate and the state's two House seats, which were previously held by Democrats.